Workshop: The Language of Decision

May 21, 2014
May 21, 2014 9:00 AM
4:00 pm
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Language of Decision: Moving Your Prospects to Action!

So many of our sales conversations in the business world are based on logic, facts and information. This workshop will focus on how to elevate your conversations from Facts to Meaning and Emotion. Specifically a story told from your prospects perspective, a Provocative Point of View (PPOV).
Key Takeaways: You will learn about how our brains make decisions and the 7 elements of communication that move us to take action. Specifically this workshop will focus on the creation of PPOV for your business. A PPOV provokes your prospect around a problem or challenge in their world, shows the impact and meaning of that problem then transitions into a story of what their world can look like with your product or service. A concise 5-8 minute story about their world that’s designed to make it easy for them to choose you. You’ll start from the beginning and identify the ideal prospect and build this story specifically for them.
Preparation: Identify the key decision maker in your prospects world. List 3 key objectives that this person needs to accomplish annually. List 3 challenges or pains that keeps them from reaching these objectives.
This workshop is for members of Atlanta Tech Village only. 2 team members from each company may attend.
This workshop is free, but space is limited! Sign up now.