Why the 4 Ps of Marketing Don’t Work for Startups | Village Workshop

December 12, 2023
December 12, 2023 10:30 AM
11:30 am
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Most of us learned "the 4 Ps of Marketing" in school. Product, Price, Place, and Promotion but in my experience helping startups grow, these 4 Ps are not enough. Your marketing is an extension of who you are as a company, your values, your beliefs, and your culture.

In this session, attendees will learn how to get to the core of what matters to their target audience and create differentiation for their offering that cuts through the noise.


Josh Byrd is a brand builder and growth marketing leader with a mission to bring light into the world by helping early-stage companies build brand equity, grow sales, and spread their ideas to the communities they serve.

Josh has deep roots in the Atlanta startup scene and has helped launch, accelerate, and grow multiple early-stage companies including Patientco, Juvare, Relatient, Savista, Spring Health, NanoLumens, and more. He currently serves as a Fractional CMO to companies such as ATV member, Copient Health.