SEO is not just about Google (or Bing). SEO is about you and your business - it's about building yourself a great digital brand, which also has an engaging and easy-to-use website that helps your customers love you even more.
In this session, we will dive into the technical side of SEO and explore case studies and real world examples of how search engines interpret and rank websites. We will weigh a variety of methods for developing websites and working with CMS options, uncover pain points and roadblocks and address ways that startups and small businesses can construct their websites for success.
Participants will have the opportunity to submit their site for live review and will be engaged in discussion about SEO strategy and technical implementation so they can leave with increased knowledge of the SEO landscape and practical understanding of the steps they can take to take their own digital presence to the next level.