Village Workshop: Pitching & Presenting - How to Make Your Story Compelling

Event DATE:
December 13, 2016
2:00 pm
3:30 pm
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A critical skill for any entrepreneur or startup team member is being able to tell your story in a clear way that will hold your audience captive, whether you’re pitching ideas, products, your company, or yourself. Learn how to make your story compelling in this practical workshop, where you’ll get to practice your new skills. Feel free to arrive with a pitch in mind that you’d like to work on. You’ll find out how to structure your message, make it irresistible, and WOW your audience with visuals.
Key Takeaways:

  • The big problem with most pitches and how to avoid it
  • Techniques for hooking your audience
  • A three-part framework for structuring your story so that people will want to hear it
  • Tips on story, messaging and elevator pitches
  • What customers and investors want to know
  • Delivery tips: How to make your pitch truly remarkable
  • An improved version of your current pitch

Apply these principles and tips to pitches of any length and to any audience, whether it be customers, investors, partners, employees, employers, the media or others. Developed at Stanford University and shared with audiences worldwide, this popular Silicon Valley workshop will help you stand out with a solid, provocative pitch.
About the Speaker:


Theresa Lina Stevens is the founder and president of Lina Group, Inc., a strategic marketing consulting firm that specializes in market dominance strategy, working primarily with technology companies on differentiation, positioning, market selection, marketing strategy and product marketing. Based in the San Francisco Bay Area and Silicon Valley, she is also involved with the Department of Management Science & Engineering at Stanford University. She has served as Chief Marketing Officer for two Internet-related startups and began her career at Accenture. After several years there as a management consultant, Theresa helped found the firm’s Communications Industry Group. She served as its Director of Worldwide Marketing and helped lay the foundation for what has become a multi-billion dollar business.