Village Workshop: Overcoming the Buyer Adoption Problem

May 22, 2014
May 22, 2014 2:00 PM
3:30 pm
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Let’s Have An Applied Conversation About Fixing The Adoption Problem

We are in the midst of a significant business transformation – as buyers are redefining their own adoption – from recognition of business pain through strategic problem resolution.

The rule of thumb is the more disruptive the technology, the more complex the buyers’ organization, the more complex the market development; the bigger this adoption problem’s drag on business growth.
If you think that your company is already being affected by this shift in adoption, then come and join us to talk in-depth about where you are and the how this adoption challenge may be hurting your business.
Whether you are pre-market, early market, or reached critical mass, this conversation is one you need to have.
Actionable Takeaways:

  • How do we know we really have an adoption problem versus other potential issues?
  • What pain is really due to adoption?
  • Are we ready to fix adoption?
  • Can we fix adoption with what we already have? What’s missing?

The workshop will be co-hosted by Judy Mod, president and Dan Webber, vice president of the Social Executive Council, and Tim Smith, founder and president of the Georgia CxO Forum.