Village Workshop: Google AdWords - Drive More Conversions

April 26, 2016
April 26, 2016 10:00 AM
11:30 am
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Google AdWords: Drive More Conversions
In this working session, you will learn best practices on how to use Google AdWords to drive relevant traffic to your website that takes a desired action. This will be a practical, hands-on session where we work with live AdWords accounts. Bring your specific questions to be addressed at the event.
If you are not currently using Google AdWords, you will learn how you can use it for your business. Companies use AdWords to drive online sales, leads, and engagement (ex. video views), all of which can be tracked in the platform. The value of those conversions varies by business, and the key is determining the right cost per conversion for your business.
AdWords is a fast changing platform, and attendees will learn about the latest innovations to improve account performance.
Topics covered will include:

  • Match Types
  • Ad Extensions
  • Enhanced Campaigns
  • AdWords Editor
  • ...and much more!

Key Takeaways:

  • Drive traffic to your website
  • Measure the results
  • Optimize conversion performance

About the Speaker:


Benjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in search engine marketing. He is the Past Chair of the Marketing Committee for the Emory Alumni Board and President of the Ovarian Cancer Research Fund (OCRF) Junior Board, where he started the Ovarian Cycle Tampa event. Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.