Early stage startup founders must perform a lot of roles. In addition to building a team and a product, entrepreneurs must also perform the role of marketer. Due to lack of time and the unpredictable nature of a startups, most founders dive right into building demand generation machine and creating content for inbound marketing campaigns. While these are crucial elements of a successful marketing strategy, startups will struggle to gain traction without a clear and compelling message and brand. In this workshop, we’ll walk step-by-step through exercises that will help startup founders think through their brand message. You’ll learn how to effectively craft a compelling mission statement, value proposition, tagline, and more. You’ll also learn how to study your target audience and develop buyer personas that will help guide your future content creation techniques. You’ll walk away with everything you need to build an adaptable brand blueprint that wil guide your marketing efforts as your grow your company.
This workshop will teach you the basics of brand development while equipping you with the tools to do the following:
Create a clear and compelling brand identity for your startup.
Use basic branding exercises to build a solid foundation for your startup’s marketing efforts.
Build dynamic brand blueprint that will guide your brand development as your company grows.
Prereqs & Preparation
Attendees should bring their laptops, current brand mission, vision, or positioning statement.
Lindsay Trinkle Lindsay is the Marketing Director at Voxa, an early stage startup in Atlanta. She is also the Program Director at Atlanta Ventures, located in Atlanta Tech Village. Lindsay runs the Atlanta Ventures Accelerator program and has worked with dozens of early stage startups on building a solid brand foundation for their marketing efforts. She was one the the original team members of the Atlanta Tech Village and blogs at lindsaytrinkle.com. Lindsay and will be publishing her first eBook, Dynamic Branding: The Messaging Playbook for Startups, in fall of 2014.