Village Workshop: Branding and GTM Strategies for Early Stage Startups

Join us for this Village Workshop: Branding and GTM Strategies for Early Stage Startups with Tami McQueen!

About this event

In this workshop we will discuss why branding is important and six strategies to humanize your communications. Understand how to successfully go to market and how to continue the momentum post-launch. We will look at key elements of the marketing strategy such as buyer personas, the buyer's journey, developing messaging, and how to stand out with a limited budget.

Tami is the Vice President of Marketing for Panoramic Ventures.With 15+ years of experience in driving results for hyper-growth organizations through process-driven, scalable and repeatable marketing models, Tami’s expertise centers on go-to-market strategies, brand development, engagement and immediate growth.Previously, Tami co-founded 31south and Summit House, a transformative creative marketing agency. Prior to her leap into entrepreneurship, Tami joined one the fastest-growing B2B SaaS startups in the U.S. as the first marketing hire at SalesLoft. She has also led Global Social Strategy for Women Who Code, the largest and most active community of engineers dedicated to inspiring women to excel in technology careers.Over the course of a decade, she has worked with some of the world’s most innovative brands, including ActionIQ, Agility Recovery, Boeing, Cognism, Digital Hands, ilos, Keyfactor, Major League Rugby, SaaStr, Sendoso, Tricentis, and Women Who Code.Tami has a B.S. and an M.S. from Murray State University where she was a four-year NCAA D1 tennis athlete and scholarship recipient.Tami is an advisor for the Atlanta Tech Village, mentor for Techstar, the co-host of two podcasts, and a speaker at Techstars, SXSW, and moderator for SaaStr digital events.