Technology Talk: Social media and what your business can learn from Arby's success in 2014

June 19, 2014
June 19, 2014 3:00 PM
5:30 pm
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In this event, Josh Martin, head of social media for Arby's, will talk in an intimate fireside chat with Jeff Hilimire, co-founder & CEO, Dragon Army, about how Arby's has recently achieved unprecedented social media success (including the most retweeted brand tweet of all time). Josh will talk about Arby's approach to social and how they have been able to build an engaged social platform on a surprisingly limited budget.
Expect to learn:
- How businesses should approach social in 2014
- The importance of focus in a social media strategy
- What resources and budget should be expected for an effective social platform
3:00 - 4:30 p.m. Registration & Program
4:30 - 5:30 p.m. Reception & Networking