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MAKE THE MOST OF YOUR TUESDAYS

Have an idea? Do you crave to build something? Join us, each Tuesday this summer, for a semester of Startup Summer School. Learn from the best in the industry about what it looks like to start your own company and how to do it well.

Creating Your Culture

Culture is everything. And in the startup world, a lack of defined culture can negatively impact your success. A Founder is the creator and keeper of how others experience your company. Laying a foundation for your team includes developing a deep understanding of and the ability to articulate your “why”. Learn how to develop a vision, mission statement and guiding principles that can help you lead and align your team with focus and passion.

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Meet the Panelists:

Brianna Jackson | People Operations Manager, Calendly

Brianna Jackson joined the Atlanta startup scene 10 years ago as Director of HR for Atlanta Ventures/Hannon Hill and played an integral role in growing some of Atlanta's most successful startups including Salesloft and Terminus. She's now managing People Operations at Atlanta Venture's most successful portfolio company and the leading scheduling management tool, Calendly. She attended the University of Pittsburgh where she studied Political Science and developed a sincere passion for people and creating a diversified workplace. Brianna believes your team is your biggest investment, strongest resource, and greatest differentiator, therefore it's imperative you cultivate an infectious values-driven culture. Her love for start-ups and helping them reach their goals was the impetus for her outsourced human resource firm, PeopleHappy.

Eileen Lee | Co-Founder, The Lola

Eileen is co-founder of The Lola, a members club and community for professional womxn located in Old Fourth Ward across from Ponce City Market. Eileen started her career as a management consultant at Accenture. In 2011, she started Venture for America (VFA), a national nonprofit and fellowship for recent grads to launch their careers as entrepreneurs. She spent 6 years as its COO, and VFA continues its success under new leadership - recruiting over 200 Fellows each year and supporting conscious entrepreneurs building meaningful companies.

Eileen is a startup, culture and community builder with a focus on building inclusive communities. Eileen serves on the Changemaker Board at Hands on Atlanta and is a board member at Sur Legal and Spring Research Foundation. She is a born and raised New Yorker and a graduate of Columbia University.

Theresa Ward | President, Fiery Feather

Theresa Ward is a Culture + Communications Consultant - her mission is to help teams get things done and enjoy the journey. Her previous roles in sales, product innovation, and relationship management all shaped her training approach that combines personal experiences with cognitive behavioral research. As the owner of Fiery Feather, Theresa leads workshops and projects for organizational effectiveness across various industries including Utilities, Non-Profit, Theater, Hospitality, and Healthcare. She is a certified yoga instructor, a furmom, and a total TED Talk nerd.

Meet the Moderator:

Alexandria de Aranzeta | Founder/CEO, Accessity

Alex de Aranzeta, M.A., J.D. (she/her) is a startup advisor, AI and equity strategy consultant, and storytelling coach. She’s spent over a decade leading and building conflict resolution, compliance, civil rights policy, and training programs across government, higher ed, and enterprise for workforces of 50 to 50,000 employees. She also built a model Language Access Program for a top Civil Rights agency that earned recognition by the NAACP, citing its efforts to eliminate discrimination

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#StartupSummerSchool