Startup Summer School 2025 | Sales 101: Everything You Need To Start Selling As A Founder

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What will we cover in this session? 

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A storm has been building for the last 40 years in corporate America. With the acceleration of technology, shortened lifespan of corporations, and the newer realization that meritocracy is not just a myth but a dangerous trap, professionals find themselves on unsteady ground trying to make sense of how to navigate, let alone advance, in their careers.

Navigating a career amidst the storm has been a unique brand of difficulty for career driven women. Even as women outpace men in earning undergrad and masters degrees, women still only represent 10.6% of Fortune 500 CEOs and 28% of all C-Suite positions.  Collectively there is an underlying belief that there has to be something better and yet the idea of trying to fix what is broken feels overwhelming.

The prevalence of hustle culture leaves women burned out with little to no capacity to try and make sense of this storm by doing their own research and synthesizing it into something cohesive. Until now. In this groundbreaking session, attendees will:

1. Explore the external forces of a broken and flawed system and the internal forces of psychological biases that keep us stuck

2. Get insights from new research of over 100 interviews with successful female professionals

3. Walk away with actionable exercises and a framework to tap into a collective desire to uncover a potential they know is there.

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About the host: 

Margaret Weniger is a seasoned GTM leader who spent 12 years building, scaling, and leading high growth sales organizations from teams of 2 to 115. She grew the sales development team 3X at Salesloft in 2015 and led the North American sales organization of 100+ account executives and account managers for Mindbody. She partners with startups to build scalable foundations that enable teams and future sales hires to consistently deliver high caliber customer interactions and performance. Today, she works with founders to empower them to confidently transition away from the tactical day to day freeing them up to focus on the strategic direction of their company.

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About the series: 

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Have an idea? Do you crave to build something? . Even if you have an established startup, gain refreshers to the basics and small group time with the best of ATL's ecosystem! Join us this summer for a semester of Startup Summer School.

Learn from the best in the industry about what it looks like to start your own company and how to do it well.

13 workshops taught by experts in the field:

Tuesday, June 10, 9:00 AM-10:30AM

• How to Build a Billion Dollar Business, Kathryn O'Day, Atlanta Ventures

Tuesday, June 10, 1:00 PM - 2:15 PM

• Building Your MVP: Focus to Validate, Scale to Win Rich Bailey, Amazon

Tuesday, June 17, 10:00 AM - 11:30 AM

• Entrepreneurship at the Dawn of AI, Nick Hasty, GIPHY

Tuesday, June 24, 10:00 AM - 11:30 AM

• Build your MVP in days (using vibe coding) , Karthik Puvvada "KP", Paddle

Tuesday, July 1, 2025, 10:00 AM - 11:30 AM

• Sales 101: Everything You Need To Start Selling As A Founder, Margaret Weniger, Rising Tide

Tuesday, July 8, 2025, 10:00 AM - 11:30 AM

• Accounting Toolkit for Startups, Jeff Johnson

Tuesday, July 15, 2025, 10:00 AM - 11:30 AM

• Startup Legal Essentials, David Pierce, Founders Legal

Tuesday, July 22, 2025 10:00 AM - 11:30 AM

• AI Strategy as Culture Strategy, Alex de Aranzeta, Accessity

Tuesday, July 29, 2025 10:00 AM - 11:30 AM

• The Customer Discovery Playbook, Kyle Painting, EZ Innovation

Tuesday, August 5, 2025 1:30 PM - 3:000 PM

• Pitching the best YOU, Jacey Cadet, Atlanta Ventures

Tuesday, August 12, 2025 10:00 AM -11:30AM

• Fundraising 101, Scott Lopano, TechSquare Ventures

Tuesday, August 19, 2025 10:00 AM -11:30AM

Growth Marketing 101, Landon Howell, Startup Advisor: Techstars, ATV

Tuesday, August 26, 2025 10:00 AM- 11:30AM

• The Failure Flip, Ted Tagalakis, SparkyAI

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