Search, Social, Content & Local: SEO Strategies for Content Generation

For years we've been hearing the cliche ʺContent is King!ʺ Is it still true? What kinds of opportunities and new trends exist for great content strategy - with actual results in search analytics? Is it even fair to apply search marketing expectations and analytics to social media marketing activities? For years geo-local directories have been ʺmessy,ʺ featuring a strange hybrid of activity between SEOs and social media marketers. Where is it all going now? And what about content curation? Finally - the big question - Is Google+ ʺthe walking dead?ʺ
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Contributors
Moderator
- Jake Aull, Found of Zen Fires and Professor at Georgia State University
Panelists,
- Sheryl Heyl, Managing Director and Partner, Sensei Project
- Brian Easter, Co-Founder and CEO of Nebo Agency
- Amy Voss, Search Engine Optimization Manager, IHG
Agenda:
8:00 - 8:30 - Breakfast, Networking, Ice Breaker
8:30 - 9:30 - Panel Discussion
9:30 - 10:00 - Breakout Session (Optional)
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