SalesLoft Marketing Behind the Big Bets: How to Scale a Startup

Whether you're a one-(wo)man show or building a team, marketing for a tech startup can be an overwhelming and daunting task at best. Budgets are lean or non-existent. Resources are often slim to none. The market is competitive, and the clock is ticking while you await revenue dollars to keep the dream alive.
The SalesLoft Marketing team has experienced these growing pains, asked the same questions, and continues to seek new avenues for growth and acceleration in the modern sales ecosystem. From the early days, to Series A and scaling above 100 employees, the team invites the Atlanta community to join an interactive, unscripted brownbag lunch with the marketing leadership team.
You will learn:

• Why industry influencers are important
• What metrics you absolutely must measure
• How to build a scalable and measurable content machine
• How to stand out in a bold way in a noisy market
• What is Account Based Marketing?

Bring your lunch, notepads/iPads, and your A-game for an action-packed, unscripted hour that will supercharge your marketing efforts in Q4 and as your prepare for 2017.
Speakers:

Kevin O'Malley
LinkedIn
@b2bkevin
Tami McQueen
LinkedIn
@localATLast
Matt Wesson
LinkedIn
@mattbwesson
Eric Martin
LinkedIn
@EricJMartin