Build a High Velocity Sales Machine Description: Cold outreach is the beginning of the sales process; without it, there is no sale. In this workshop, you’ll learn the tactics of generating new business leads. This is a great learning opportunity for startup founders seeking new clients, sales/business development reps looking to hone their skills, and even seasoned salespeople who want to learn more about prospecting. By the end of the workshop, you’ll walk away with a plan to execute a first-class cold outreach campaign. Topic Points: - How to discover your ideal customer profile - Fundamentals of outbound messaging and cadence - High-Level strategies on sales campaigns - Uncover the latest technology in the sales stack - Learn how to hire the best sales talent This is a small classroom setting workshop (no more than 20 people). So get your ticket - space is very limited to ensure an intimate experience and one-on-one time with the trainers. RSVP HERE! Featured Speakers:
Tonni Bennett Tonni is a sales leader with an accomplished background as a top performing Account Executive. She directly contributed to the success of Pardot, a fast growing Marketing Automation company, that was acquired by ExactTarget and then by Salesforce. Tonni gained further experience and made her mark on two additional tech startups, PeopleMatter and SalesLoft. After participating in scaling the sales teams at 3 different startups, Tonni was brought on as the Director of Sales at Terminus, a B2B Account-Based Marketing company. She is driven by the opportunity to build a unique sales team, focused on showing value and building long-term relationships with buyers.
Sean Kester Sean joined SalesLoft as the first-ever sales development rep, to lead the efforts of specialization from the traditional sales organization. As the Head of Sales Development, he quickly built, implemented, and scaled a process for the sales development team that is now the largest group inside the company. As an early stage product manager for SalesLoft Cadence, the application of record for the sales development team, Sean is driven by the desire to impact the lives of sales development professionals. He is passionate about the company he works for, the people he surrounds himself with, and to be the beacon of sales development best practices for the SaaS industry.