This discussion will revolve around the idea of mass personalization, the effect it has on the modern consumer, and how to incorporate that into marketing strategies -- specifically on mobile. Marketing to large audience segments is a thing of the past. Marketers now have the ability to target individual segments within a larger audience. The session will show how methods such as push messaging, remarketing and advances in data science and technology allow marketers to create a more customer-centric approach in all their marketing tactics.
Why should all marketers be focused on personalization?
How do you personalize down to a 1:1 level, at scale?
What mobile marketing strategies help achieve personalization, and what are the best practices?
Speakers: Cathy Farr - Sr. Director, Mobile and Emerging Technologies - CNN Edie Kirkman - Director of Mobile Solutions - IHG Traci Schoenberg - Director, Mobile - Cox Media Group RSVP HERE! This event would not be possible without our sponsors: