Mass Personalization and What it Means for Mobile Marketing

September 24, 2015
September 24, 2015 11:30 AM
1:30 pm
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This discussion will revolve around the idea of mass personalization, the effect it has on the modern consumer, and how to incorporate that into marketing strategies -- specifically on mobile. Marketing to large audience segments is a thing of the past. Marketers now have the ability to target individual segments within a larger audience. The session will show how methods such as push messaging, remarketing and advances in data science and technology allow marketers to create a more customer-centric approach in all their marketing tactics.

  • Why should all marketers be focused on personalization?
  • How do you personalize down to a 1:1 level, at scale?
  • What mobile marketing strategies help achieve personalization, and what are the best practices?

Cathy Farr - Sr. Director, Mobile and Emerging Technologies - CNN
Edie Kirkman - Director of Mobile Solutions - IHG
Traci Schoenberg - Director, Mobile - Cox Media Group
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