Managing Reviews & Google's New Directions

Google’s at it again! And it’s changing everything - for your digital footprint. Google+, AdWords, customer online reviews - not to mention the effects on reputation management in other reviews listings and directories. But it’s not just about Google - how do current directory listings channels and services impact your marketing at large? Our expert panelists come from different search-marketing roles, disciplines and companies to cover these topics and more. Learn what they have to say for an up-to-the-minute understanding of geo-local listings and reputation management.
Sample of topics covered:

• Why Google reviews are easier to post than before & what you need to know
• New strategies for reputation management
• What exactly is Google rebuilding for Google+?
• Geo-local directories: mergers, data-sharing and new players
• Spend Management

Key takeaways:

• Understanding the current state of geo-local listings and reputation management approaches
• Ability to adapt these as part of digital marketing strategy and planning

Moderator:
Jake Aull, Zen Fires Search Engine Marketing & GSU Social Media Marketing/SEO Professor
Panel Speakers:
Ed Peterson, Director, Community Marketing, YP
Vincent Washington, Social Media Manager, UPS
David Wright, President & Chief Marketing Officer, W3 Group Marketing
Agenda:
8:00 - 8:30 AM Breakfast & Networking
8:30 - 9:15 AM Panel Discussion
9:15 - 9:30 AM Q&A
9:30 - 10:00 AM Additional Networking