This event has been cancelled.
Do you collect, store, use or share personal data such as name, address, phone, email, or sensitive information like financial data or date of birth? Do you participate in targeted advertising online? Do you create personalized experiences with your site or app?
Due to increasing regulation and customer demand, the importance of data privacy is top of mind for all company leaders. If personal information from your clients is collected, stored, used, or shared improperly, it will be expensive to remedy in addition to the devastating impact to your company’s reputation.
Privacy at its core is about customer trust. It can and should be a strategic asset and competitive advantage. Do you know the difference between privacy and security? Are you leveraging your data striking the appropriate balance between customer friendliness and privacy compliance?
- Privacy Fundamentals
- Privacy versus Security
- Privacy in Marketing and Personalization
Participants will learn the following:
- What are the big challenges for leaders when collecting, using, storing and sharing data?
- What fundamentals do leaders need to know?
- How to successfully move from a compliance perspective towards a strategic mindset?
About the Presenter:
Jodi Daniels, Founder of Red Clover Advisors, Ms. Daniels assists companies to maximize their data developing privacy compliant strategies. She focuses on the intersection of targeted digital advertising, data privacy and data strategy. Her services range from building a targeted advertising program, managing ad tech vendors, creating and reviewing a data strategy, and helping companies at all stages of privacy maturity from creating privacy programs, updating current processes and conducting privacy assessments.
She earned both a Masters of Business Administration and a Bachelor of Business Administration with a concentration in Accounting from Emory University’s Goizueta Business School. Ms. Daniels is a Certified Public Accountant in Georgia and a Certified Informational Privacy Professional (CIPP/US). Ms. Daniels resides in Dunwoody, Georgia with her husband and two young daughters.