Keynote: Data Privacy - What Marketers Need to Know

September 10, 2015
September 10, 2015 11:30 AM
1:30 pm
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As regulations increase in both number and severity the stakes of underestimating the importance of data privacy are higher than ever. So what can you do to ensure that your organization is in compliance? We will present and discuss an overview of data privacy, compliance and security issues from a U.S. and global perspective, including Canada, Germany, Russia, and more. Privacy is a source of tension and anxiety in big data. Every day, healthcare providers, government entities, financial institutions, and marketers of all scales collect personal information from their clients that, if stored, used, or shared improperly, can have complex and devastating consequences.
Topics Include:

  • Definition of Big Data as it relates to data privacy: its creation, composition, use and problems
  • Access to big data and how it erodes privacy
  • Privacy and how it is viewed and protected in the US, Europe and other countries
  • International email marketing regulations
  • Privacy vs. security and safety
  • ʺData never dies”

Participants will learn the following:

  • The biggest challenges for marketers when managing, storing, and destroying data
  • How can marketer’s best organize data to create efficiencies and optimize campaign effectiveness
  • How to prepare for a data breach
  • What are the key security and privacy provisions to require from your vendors
  • How to successfully move from a compliance perspective to one of stewardship

Chris Arrendale, CEO & Principal Deliverability Consultant, Inbox Pros
James Koons - Chief Privacy Officer, Dotmailer
Sarika Davis - Director of Risk Assurance Department, PwC
Bill Alvey - General Counsel, Kabbage
Joseph Sikes - Lead Customer Safety Engineer, Cox Communications
11:30 - 12:00 - Lunch, Networking, Icebreaker
12:00 - 1:00 - Panel Discussion
1:00 - 1:30 - Breakout Groups (Optional)
This event would not be possible without our sponsors:

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