Global Meets Local: A Case Study on Winning at Social Media

October 13, 2016
October 13, 2016 7:30 AM
9:30 am
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BKV Social Series Presented by Interface and Dagger Agency

Global Meets Local | A Case Study on Winning at Social Media

Two years ago, Interface, the world’s largest manufacturer of commercial carpet tile, was a decentralized marketing organization challenged with how to heighten the quality and consistency of content across 50+ regional social media accounts. Today, the company has transformed its social ecosystem, streamlined human capital, and multiplied audience engagement. Hear how Interface doubled down on the marriage of global and local within social… and how the bet is paying off within their broader digital landscape.


7:30am - 8:00 am Registration & Networking
8:00am – 9:00am Presentation


Mandy Nolan, Global Digital Director, Interface
Twitter: @mandynolen
Carla Paschke Guy, President, Dagger Agency
Twitter: @CarlaPaschke