Do You Know Your Customers as Well as They Know Your Product? | Village Workshop

October 10, 2023
October 10, 2023 10:30 AM
11:30 am
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Unlock the secrets of customer-centric product development in our one-hour workshop, "Do You Know Your Customers as Well as They Know Your Product?"

In this immersive session, we'll guide you through the journey of deeply understanding your customers and using that knowledge to craft products that resonate with them.

What's on the agenda?

• Explore the art of getting to know your customers inside out.

• Uncover the traits, desires, and pain points of your audience.

Dive into creating customer personas that bring your users to life.

Discover key use cases that cater to your customers' needs.

• Map the customer journey to ensure every touchpoint is a delight.

No matter your experience level, this workshop empowers you to bridge the gap between your product and your customers, creating a bond that drives success.

Join us in the quest to truly "Know Your Customers" and take your product development to the next level!


Eduardo, driven by a relentless passion for crafting exceptional customer experiences that ignite demand, boost profitability, and drive revenue, is known as an innovative thinker and integrator at heart. He excels in challenging the status quo and possesses an innate ability to seek unique and efficient solutions to complex project and business challenges. Eduardo's approach to change is deeply inclusive, informed, and self-reflective, always striving to integrate diverse viewpoints to bring about meaningful innovation.

With a solid track record in product development across various industries, Eduardo specializes in bringing profitable and sustainable product experiences to market through a human-centered design approach anchored in standardized methods and processes that enable system-level innovation. His passion for New Product Development (NPD) encompasses user research and synthesis, product and platform strategy, intellectual property, technology roadmap, and design and engineering development.

Throughout his career, Eduardo has consistently excelled in creating and managing cross-functional global teams, emphasizing empathy, close collaboration, a hands-on approach, and adherence to program management best practices in industry and academia. He has significantly contributed to companies such as GE Healthcare, Bosch-Siemens Home Appliances, Kimberly-Clark, Little Tikes, and Moen.