Customer Experience Design: Putting Your Journey in Motion

February 21, 2014
February 21, 2014 2:00 PM
3:30 pm
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In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience (CX) is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.
More than any other factor, your brand’s customer experience will determine whether you thrive and profit or struggle and fade. There is a strong business case for improving the customer experience especially when it leads to positive word of mouth referrals. According to Gartner, a 5% increase in retention can boost profits by 25% to 125%.
This engaging and interactive workshop will offer practical advice, tools, and tips on how you can introduce signature elements to your customer experience that drive differentiation, increase retention and generate valuable generate word of mouth.
This workshop is for members of Atlanta Tech Village only