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The CMO Showdown: PGi, Navicure, and more!

March 24, 2015
March 24, 2015 6:00 PM
END TIME:
8:00 pm
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Okay. We've got this lingering question we need to answer: how are successful marketers using technology to solve marketing challenges?
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Not only that, but we're still seeing stats like these:
• The 2015 edition of marketing technology landscape released byChiefMartec has 1,876 vendors represented across 43 categories.
• Gartner predicted that by 2017, CMO will outspend CIO.
• Research from MarketingSherpa indicates that 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
What's a marketer to do? Join us on March 24th at ATV for a panel discussion between a few of the city's CMOs. We will explore each of of these three key statistics from a practitioner's point of view and how companies of all sizes can adapt to constantly changing landscape.
The Panelists
Jeff Perkins, VP of Marketing - PGi
Jeff Perkins is the Vice President of Marketing and Inbound Sales at PGi (NYSE: PGI), a leading global provider of collaboration software and services. Prior to PGi, Jeff worked at AutoTrader.com where he played a key role in building out the B2B marketing department. Earlier in his career, Jeff spent 10 years grinding it out in the NYC ad industry at Saatchi & Saatchi and Havas.
His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School. He is a frequent contributor to Ad Age and a speaker at many industry events. He lives in Atlanta with his wife and two daughters. You can follow Jeff on Twitter at @jeffperkins8
Phil Dolan, CMO - Navicure
Phil Dolan is Chief Marketing Officer at Navicure, a provider of cloud-based healthcare billing and payment solutions. Navicure enables healthcare organizations to increase revenue, accelerate cash flow, and reduce the cost of managing insurance reimbursement and patient payments.
Phil joined Navicure as CMO in 2007. He is responsible for managing all aspects of Navicure’s marketing including strategy, brand management, marketing communication, lead generation, marketing operations, partner marketing, and product marketing. Phil’s previous experience includes progressive marketing and sales management roles with Merial, Coca-Cola, Heineken, and Colgate-Palmolive. Phil graduated from Connecticut College with a bachelor’s degree in Economics and English.
Patti Newcomer-Simmons, CMO - Worldpay
Moderated by: Sangram Vajre, CMO of Terminus.