Bringing Your e-Commerce Product Idea to Concept [at Hypepotamus]

April 23, 2014
April 23, 2014 6:30 PM
8:00 pm
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There is an emerging trend of direct-to-consumer sales happening in the Internet retail space, with many other industries having already experienced tremendous success with it. Warby Parker, Bonobos,, Nasty Gal, Indochino, Chloe & Isabel, Frank & Oak, Beachmint, Shoedazzle, and ModCloth are just a handful of the companies currently capitalizing on this trend, generating over a billion dollars in revenue collectively in 2012.
This class will introduce you to the necessary ingredients in starting an e-commerce business, including generating, validating, and refining ideas for a new product. We’ll cover the development from idea generation, opportunity, recognition, entry strategy, and growth to get you on the path to a successful launch.


- Learn how to conduct effective research and fully develop your product.
- Understand the basic process and tools to test your hypothesis and build your site.
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This class is part of a series of workshops being held by General Assembly, global leader in entrepreneurial education, turning thinkers into creators.

General Assembly