Email is arguably the premiere digital marketing channel producing the highest ROI. In today's business world, companies leverage the effectiveness of the email channel to engage their customers directly in digital conversations on a one to one level. The business rules and content for personalized interactions are developed by internal marketing teams through synergies with internal strategy, operations, technology and data teams. As email operations become more streamlined, does this give way to opportunities to reduce costs and gain higher ROI?
Our upcoming AIMA Email SIG tells all and this discussion includes a balance of email marketing operations and program management. We will focus on how gaining efficiency with email operations will give way to higher ROI.
- Operational efficiency and scaling
- Multi-channel integration
- In-house management vs. outsourcing
Dave Walters, Evangelist, Silverpop
Jon Parise, Director of Customer Marketing, Kabbage
Elizebeth Perry, Technical Product Manager, Permission Marketing, Cox Media Group