AIMA Presents: Preparing for a Holiday Marketing Campaign

October 15, 2014
October 15, 2014 11:30 AM
1:00 pm
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Last Minute Holiday Campaigns to Implement NOW to Drive More Engagement!

Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager,, an Amazon Company, will share ideas and tactics to help ensure that online retailers get the most out of their email marketing campaigns during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:

  • Developing a holiday-specific welcome program
  • Segmentation and frequency considerations
  • Optimizing emails for mobile conversions
  • Revising templates with information about details such as shipping, return policy, and gift cards
  • Designing emails to better enable mobile navigation and browsing
  • Using content and personality to increase engagement
  • Creating high-converting gift card programs
  • Launching post-purchase programs
  • How to integrate your holiday subscribers into your regular non-holiday communication streams

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