AIMA Presents: Email: The Linch Pin of Customer Communication Strategy

Email is the cornerstone of an on going and effective digital marketing strategy to stay connected with customers and convert prospects. When combined and measured with other channels (like Mobile and Social), a strong email program can make other channels stronger as well. Email is vital at every stage of the lifecycle.
Join us to explore current email industry trends on 1 to 1 communications. We will also explore how other companies support marketing efforts through effective 1 to 1 email practices.
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Speakers:
Joel Book, Principal, Marketing Insights at ExactTarget Marketing
Pam Coan, Director, Customer Marketing at FleetCor
Shera Shrago, Director of ECommerce Marketing at Carter's | OshKosh B'Gosh