AIMA Presents: Driving Predictable Revenue

May 28, 2014
May 28, 2014 11:30 AM
1:00 pm
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Do you know how to address customer’s needs across all your marketing touch points? Have you ever created a white paper only to see marginal returns and not understand why? Want to know how to create better content for your customer journey? Would you like to find out how other leaders are doing successfully with demand generation?
If so, AiMA Marketing Automation's Special Interest Group (SIG) invites you to join a luncheon event on May 28th to learn how to learn how to operationalize your demand generation around your buyer’s journey to systematically and repeatable address customer needs across all your marketing and sales touch points.
Adam B. Needles, Chief Strategy Officer/ Principal, of ANNUITAS will kick-off the meeting by discussing how to build your Content Marketing Model, Lead Management Framework and Demand Generation Strategy to optimize your buyers journey.
During the 2nd half of the meeting we will, for the first time ever, break out B2B and B2C to discuss some of the major pain points facing your organization like:
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B2B Track

Led by Derek Grant, Vice President of Sales, Pardot

B2C Track

Led by Dave Walters, Product Evangelist, Silverpop

Bring your questions, and your own best practices and share with peers within the marketing community.