AIMA: Effective Content Marketing in the Attention Economy

With the rise of new devices and technologies at our disposal, the way we consume media has fundamentally changed. With the latest social platforms taking front and center (Snapchat, Instagram, Vine, etc.), how are marketers supposed to get ahead of the curve and effectively create shareable content across a multitude of social networks? Let's dive into the art and the science behind content curation for brands and how to effectively distribute and measure across the social web.
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Contributors:
Kevin Howarth, Content Strategist at Content Science
Holly Hefner, Content Supervisor at JWT Atlanta
Peter Sorckoff, Chief Creative Officer & SVP Marketing at Atlanta Hawks and Philips Arena
This event made possible with the generous support of our annual Social Media SIG sponsor, BlinQ Media