AIMA: Digital Media SIG

“Integrating Cross-Device Technology into Your Media Mix and Measurement” followed by breakout sessions to help you learn how to leverage these technologies at your organizations
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We are currently living in a multi-device world. According to a study commissioned by Facebook, 60% of online adults in the US use two devices every day and almost 25% use three devices. More than 40% some start an activity on one device and end on another. It is becoming common practice for a consumer to start their conversion path one device and end on another. Cookies, the traditional method of measuring digital media, are often limited to one device resulting in understated conversions, overestimated reach, and underestimated frequency.
It is becoming increasingly important to integrate cross-device technology into your media mix and measurement methodologies and we have assembled a panel of experts to answer your questions regarding cross-device measurement. Following the panel discussion, we’re breaking out into small groups to dive deeper into the various considerations and potential execution plans for cross-device technology. Our goal is to provide the knowledge you need to the start the cross-device planning and measurement evolution at your organization!
Contributors
John Cattarulla @johncattarulla - Tapad - Regional Vice President of Sales
Polly Lieberman @pollylieberman - Drawbridge - Vice President, Sales
Caroline Dodge - Associate Director Digital and Magazine Optimization, Zenithmedia
Chris Bigda @CBigda - Connections, Planning and Investments, The Coca-Cola Company
Moderator - Jerelle Gainey @jerellegainey - Vice President Technology and Data Services, BKV
This event is made possible with generous support from Specific Media (A Viant Company)